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Corporate
and Association Message Manager
As
you attempt to aggregate content on Web
portals and corporate intranets for your
employess or members, the challenges to
effective distribution and management of
your information become readily appararent.
Your
mission is to deliver information to your
audience that (1) affects your organization
or company, and (2) will mobilize and empower
them. Unfortunately, your Web Portal or
Intranet - just one of many destinations
on the Web - may not be the first place
they think to go for information.
Commercial
Information Manager
As you aggregate content
at a Web portal - hoping to attract users
- you must (1) convince Web surfers to visit
your site because you have valuable content,
and (2) convince third parties to publish
advertisements and content on your site
because you anticipate large numbers of
Web surfers will visit it.
Unfortunately,
your site - just one of the billions of
destinations on the Web - will fail to draw
the desired amount of traffic and interest
without expensive print or other media advertising.
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